Early Access: First Simulation Free

Stop guessing.
Start testing.

Askar is your autonomous Market Research Agent. Brief it like a colleague. It plans the research, simulates thousands of consumer responses, and delivers actionable insights—all before your next meeting.

Validated against 740,000 real responses Results before your next meeting From £450 for 3 simulations

You know you should test more. Now you can.

Traditional research creates barriers that prevent teams from testing as often as they should.

Access

Research requires agency relationships, procurement cycles, and budget approval before you can even start.

Timing

4-6 week timelines mean insights arrive after decisions have already been made.

Depth

Budget constraints force shallow studies that tell you what people do, not why they do it.

Memory

Each project starts from scratch. Previous learnings live in forgotten slide decks.

Meet Askar

Askar is an autonomous Market Research Agent. You brief it with a research question, and it takes over—designing the study, simulating consumer responses, analysing patterns, and refining its understanding through multiple iterations.

Unlike traditional research tools, Askar doesn't just collect data. It thinks about your problem, learns from each simulation, and builds cumulative knowledge about your market.

Works autonomously — no prompting required after the initial brief
Learns continuously — each simulation improves future results
Delivers insight, not just data — actionable recommendations ready to present
Plan
Define research scope
Simulate
Run persona responses
Analyse
Extract insights
Insights
Actionable recommendations
Iterate
Continuous learning
Continuous cycle

How You Work Today vs. With Askar

TodayWith Askar
Planning Write RFPs, manage vendors Brief once, Askar designs the study
Testing Recruit, schedule, wait weeks 100s–1000s of simulations in minutes
Analysis Manual coding, slide building Automated insight extraction
Refinement Start over with new project Iterate instantly on findings
Memory Knowledge lost between projects Cumulative learning over time

Brief Askar. It Does the Rest.

From research question to actionable insights—entirely autonomous.

Step 1

Brief

Describe your research challenge in plain language

Step 2

Plan

Askar designs the research methodology

Step 3

Simulate

100s–1000s of persona simulations run in minutes

Step 4

Analyse

Deep qualitative and quantitative statistical analysis

Step 5

Insights

Causal mechanisms and systems revealed

You receive

Research Report
Interactive Dashboard
Presentation Slides
Infographics

Powered by Validated Persona Simulation

Our methodology combines cognitive science, demographic modelling, and rigorous statistical validation to generate insights that match real-world consumer behaviour.

Each simulated persona operates with a complete psychological profile—not just demographics, but cognitive biases, decision-making patterns, and emotional drivers.

Based on established behavioural science frameworks including System 1/System 2 thinking.

0.0%
Demographic Accuracy

Our AI personas match real human behaviour with industry-leading accuracy.

Industry benchmark 82-85%
Askar personas 86.1%
740k+
Benchmark responses
99
Validation studies

Pay for Simulations, Not Access

No subscription. No expiry. Just straightforward pricing for the research you need.

Early Access

Free

Try Askar with your first simulation

  • 1 full simulation
  • Complete research report
  • 100s–1000s of AI persona simulations
  • No credit card required
Start Free
Most Popular

Starter

£450 /3 simulations

£150 per simulation

Perfect for testing multiple concepts

  • 3 full simulations
  • Complete research reports
  • Interactive dashboard access
  • Presentation slides
  • Email support
Get Started

Growth

£4,000 /30 simulations

£133 per simulation

For research programs at scale

  • 30 full simulations
  • Everything in Starter
  • Priority support
  • Custom branding options
  • Team collaboration
Contact Sales

No subscription. No expiry. Simulations never expire once purchased.

Stop guessing. Start testing.

Your first simulation is free. See what Askar can do for your next research question.

No credit card required · Results in under 60 minutes